Buying a house in your early 20s sounds like a dream for many—but for 24-year-old Raghav (name changed), it became a reality, and surprisingly, the journey began with an Instagram post his father stumbled upon.
It all started when Raghav’s father, while scrolling through Instagram, saw a real estate reel showcasing a newly launched premium apartment project in Bengaluru. Curious, he sent the link to his son, who was already exploring investment opportunities after a couple of years of working in the tech sector.
After a few site visits and discussions with the builder, Raghav zeroed in on a 3BHK flat priced at ₹1.9 crore. With support from his family and a home loan covering part of the cost, the deal was finalized.
Raghav says he was clear about one thing—if he was going to put his money into real estate, it had to be in a location with long-term value. The apartment is located in a well-connected part of South Bengaluru, close to tech parks, metro lines, and daily essentials, making it both a lifestyle upgrade and a solid investment.
Social media played a surprisingly big role here. What began as a casual scroll by his dad led to virtual tours, Q&A sessions on Instagram Live, and eventually, an in-person booking.
This story shows how the new-age homebuying journey is changing. It’s no longer just newspaper ads and property expos—now, it’s Instagram videos, drone shots, and swipe-up links.