Delhi’s bustling streets just witnessed a rags-to-riches transformation that’s pure inspiration. Meet Mukesh Sharma, who turned his humble ₹2 bhalle stall into a multi-crore sensation — and he’s just getting started.
🔥 The Humble Beginnings
In the heart of Delhi, Mukesh Sharma used to serve homemade bhalle for just ₹2 apiece. Each day, he stood behind his stall with a simple mantra: “Serve with love, keep it clean, make it consistent.” Little did he know, this unwavering dedication would soon go viral — all thanks to one food blogger’s video that captured his passion and pristine stall.
🎥 Viral Fame & Overnight Boom
Within hours of the blogger’s post, Mukesh’s stall was trending across WhatsApp forwards, Insta stories, and foodie forums. The result?
- Lines snaked around the corner
- Orders skyrocketed from ₹500 to ₹50,000 a day
- Local media dubbed him “Bhalle Chapati King of Delhi”
A small stall, a big dream, and a moment captured at the right time — that viral video flipped everything.
👑 The Brand Evolution
Mukesh didn’t just count the cash — he thought bigger:
- Branded Stall Design: Transitioned from a rickety stall to a colorful food kiosk with spotless counters.
- Cleanliness First: Introduced filtered water, fresh packaging, and sanitized surfaces.
- Diversified Menu: Added new items like chole kulche, tagine wraps, and cold shakes — all “Delhi-smart” and affordable.
- Hygiene Certificates: Got official stamps and certificates to build trust.
- Local Partnerships: Linked up with delivery apps — InstaEat and QuickBites — to reach wider audiences.
🚀 Milestones in Mukesh’s Journey
| Date | Achievement |
|---|---|
| Jan 2024 | ₹2 bhalle launch |
| Aug 2024 | Viral moment — food blogger video |
| Sept 2024 | Turnover crosses ₹5L/day |
| Jan 2025 | Opens second stall in Rohini |
| April 2025 | Drives first BMW — the crowning glory 🚗 |
That BMW moment — a dream come true — is now iconic. The man who served ₹2 bhalle now rolls in style, representing every dreamer’s journey from street hustle to success.
💬 Mukesh Speaks Out
“From day one, I believed clean food, fresh preparation, and warmth in service matter most. Viral fame was luck, yes — but it was my honest grind that shaped my future.”
Mukesh isn’t stopping here. Plans are underway to open food kiosks in Gurugram, Noida, and Sonipat — all under the “Bhalle by Mukesh” banner. His dream? To empower 5,000 street vendors nationwide with training, best practices, and hygiene awareness by 2030.
🌟 Why His Story Resonates
- Relatable grit – Mukesh’s struggle echoes every street hustler’s dream.
- Hygiene + quality – In post-COVID India, cleanliness sells.
- Digital spark – A single viral clip changed his trajectory.
- Smart expansion – He didn’t just earn — he reinvested, scaled, and branded.